GSTV pioneered at-the-pump audience measurement, and has been delivering historical viewership data for three years. GSTV is one of the most measurable and quantifiable media platforms because of our one-to-one reporting (one actual fuel transaction equals one impression.)

GSTV’s audience measurement reports, called Pocketpieces®, provide fully-audited network impressions, developed from actual transaction figures sent directly to Nielsen from GSTV’s gas retailer partners each month.  These reports furnish advertisers and agencies alike with analytics to support the planning, buying and post-buy evaluation of the network.  GSTV Pocketpieces are similar to all other Nielsen-measured network reports, including those for traditional TV.