GSTV gives viewers free advertising for their local causes and events.


There's more In-Store. C-Store TV completes the customer experience from Pump to Purchase™.
Find out more»

ALL PRESS

Now showing ... at the gas pump
January 24, 2010

Digital out-of-home advertising on the rise in '10
November 13, 2009

Additech Partners with Gas Station TV to Enhance Offering to Fuel Retailers
October 13, 2009

NBCU, Gas Station TV Pump Alliance
August 31, 2009

NBC Universal and Gas Station TV Form Strategic Content and Advertising Partnership
August 31, 2009

New York Times: Gas Station TV and Toyota Team up to Launch 'Prius Neighborhood,' the First-Ever Community-Generated TV Program
August 10, 2009

Toyota's Prius teams up with GSTV for social media effort
June 22, 2009

Watch the Prius Neighborhood at the pump
June 18, 2009

Toyota Dangles Social Element For Prius
June 18, 2009

Gas Station TV, Toyota Drive New 'Prius' Show

Erik Sass
MediaPost
June 18, 2009

Gas Station TV and Toyota are launching a new "community-generated" TV program, "Prius Neighborhood," devoted to local events and activism. It will allow consumers to inform and organize each other about various causes, while highlighting the brand's theme of environmental responsibility and sustainability.

To promote the "Prius Neighborhood," Toyota is also running 30-second spots on GSTV, which point viewers to an interconnected group of community services and applications on the Web. The campaign coincides with the launch of the third-generation Prius, a hybrid vehicle that reduces harmful emissions by reverting to electric power in urban driving.

GSTV will broadcast to more than 1,000 stations in over 100 DMAs, including 22 of the top 25 markets.

The just-launched localized program invites viewers to submit event details by visiting a special microsite within the Gas Station TV Web site. GSTV reviews and integrates them into its rotating listing of events and organizations. The listings are also searchable on the Web site by Zip code. The events are also posted to regional Twitter pages under "@GSTVevents" and on Facebook, allowing visitors to become fans of "Prius Neighborhood," interact with each other and post events through a special Facebook application developed for Toyota.

Alongside this "Prius Neighborhood" content, Toyota is running promotional messages for the car itself, including 15-second Prius spots and other types of on-screen content.

David Leider, the CEO of Gas Station TV's parent company, Destination Media, boasted that the "Prius Neighborhood" represents a new development in the evolution of digital social media: "This is one of the first demonstrations of the next generation of social media marketing campaigns -- a TV/social media hybrid. "Today, social media is limited to reaching you via your PC or your Smartphone... GSTV's proprietary "Neighborhood" platform is a game changer," adds Leider, "because it shifts and expands the flow of dialogue, enabling people to now inform TV content."

GSTV programming also features ESPN sports, CBS news and entertainment, local weather and C-store promotions.
More GSTV Press