GSTV gives viewers free advertising for their local causes and events.


There's more In-Store. C-Store TV completes the customer experience from Pump to Purchase™.
Find out more»

ALL PRESS

PepsiCo Gets AMP'd by Success of Gas Station TV Campaign
August 25, 2010

ESPN, Gas Station TV Expand Pact
August 11, 2010

ESPN and Gas Station TV Extend Agreement, Offer Enhanced Content Experience for Advertisers
August 11, 2010

Team Universal McCann Wins Gas Station TV's Inaugural Beer Pong Invitational Tournament
July 29, 2010

Gas Station TV Hits Record 27 Million Monthly Nielsen-Verified Fueling Impressions
July 22, 2010

Gas Station TV goes on the air
July 18, 2010

Birmingham Company Programs Gas Pump TVs Across America
July 16, 2010

Media Insights Q&A With David Leider
July 7, 2010

Ward's Automotive News Story
June 29, 2010

Now showing ... at the gas pump

BY JAY M. GROSSMAN
ECCENTRIC STAFF WRITER
January 24, 2010

Dave Leider has a dream that you will want to watch TV ... while you're pumping gas.

"We like to say you're essentially tied to the television screen with an eight-foot hose for five minutes," said Leider, CEO of Gas Station TV. The company recently moved into Birmingham with plans to set up monitors at the Speedway station on Woodward Avenue near Maple.

Gas Station TV is a rapidly growing industry, combining America's love of television with the need for gasoline. Leider and his business partner, Mark Alhermizi, formed GSTV in 2006. Today, it reaches 30 million fueling customers at more than 1,000 stations each month.

Studies show the average gas station experience lasts about five minutes, allowing plenty of time for some serious advertising -- plus selected programming featuring NBC news, ESPN sports and AccuWeather. Unlike that couch in your living room, a gas station creates more of a captive environment. You're not likely to stop pumping gas just because a commercial is running.

"Essentially we reach an on-the-go mobile consumer," Leider said. "We're targeting the person who's on the way to the grocery store or going to buy a new car. We're the last message that reaches them to try and influence their behavior -- even if it's encouraging them to go inside the station to buy some chips and a Coke. The immediacy of the message makes it potent."

While city commissioners agreed to allow the monitors at Speedway, they plan to tweak the local sign ordinance to make provisions for broadcast media devices. As a bonus, GSTV agreed to offer Birmingham free air time to publicize upcoming meetings and other community events.

Leider, 44, grew up in Oak Park. He worked in the advertising industry and for Yahoo! before branching out with his own company. His office of 30 employees is located at 255 S. Old Woodward, near Brown Street.
More GSTV Press