Campaign Overview
An energy drink brand used GSTV to highlight an emerging product line, touting the drink’s differentiating features and benefits and incorporating a 5-second action tag that promoted risk-free trial.
Circana modeled campaign impact on brand SKUs by channel, using store-level data to isolate GSTV-influenced lift to volume sales. Our measurement partner was Circana.
Key Results
+4.8%
C-Store Sales Lift
(Across Total Brand)
+4.1%
Mulo Sales Lift
(Across Total Brand)
$6.39M
Incremental ROAS
(Across Total Brand)
Source: Q3 2024 Circana cross-sectional regression model, p-value <.001.