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Consumers Navigate Rising Prices as Convenience Stores Remain a Key Destination, GSTV Data Shows
Consumers Navigate Rising Prices as Convenience Stores Remain a Key Destination, GSTV Data Shows

GSTV today unveiled new survey data highlighting how consumers are navigating rising prices and making more value-conscious purchase decisions. According to GSTV’s data, 81% of consumers report…

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How a Leading Injury Law Firm Revitalized Lead Generation with On-the-Go Video
How a Leading Injury Law Firm Revitalized Lead Generation with On-the-Go Video

Accidents happen, as many drivers can attest to. The success of a recent campaign with a leading injury law firm was, however, no accident. Recently, the firm test-drove GSTV to help solve for challenges in the marketplace…

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GSTV Improved Awareness, Opinion & Intent for a National Tire Retailer
GSTV Improved Awareness, Opinion & Intent for a National Tire Retailer

A national tire retailer partnered with GSTV to run a brand-building campaign in under-performing markets, capitalizing on GSTV’s high-mileage audience.

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Featured
Beet.TV: GSTV’s Kristina Lutz: Gen Z is Looking for Discovery Beyond Social in the Real World
Beet.TV: GSTV’s Kristina Lutz: Gen Z is Looking for Discovery Beyond Social in the Real World

Physical shopping experiences are far from dead for younger consumers, despite the view that Gen Z lives are primarily lived within the confines of TikTok…

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Latest News

Featured
Beet.TV: GSTV’s Kristina Lutz: Gen Z is Looking for Discovery Beyond Social in the Real World
Beet.TV: GSTV’s Kristina Lutz: Gen Z is Looking for Discovery Beyond Social in the Real World

Physical shopping experiences are far from dead for younger consumers, despite the view that Gen Z lives are primarily lived within the confines of TikTok…

The Drum: From forecourt to checkout: how GSTV turns fuel stops into commerce moments
The Drum: From forecourt to checkout: how GSTV turns fuel stops into commerce moments

CMO Kristina Lutz argues retail media is no longer a channel but a strategy – and with consumers primed to spend within hours of filling up, the forecourt is becoming one of the most powerful, overlooked points of influence.

NACS: GSTV Survey: C-Stores Meet Consumer Needs as Prices Rise
NACS: GSTV Survey: C-Stores Meet Consumer Needs as Prices Rise

New research also found that 58% of respondents are seeking promotions. According to new survey data from GSTV, 81% of consumers report…

GSTV Expands Leadership Team With Key Hires, Board Appointments and Executive Promotions to Fuel Next Phase of Growth
GSTV Expands Leadership Team With Key Hires, Board Appointments and Executive Promotions to Fuel Next Phase of Growth

Former Real Chemistry executive Craig Abolt named Chief Financial Officer; former Cox Media and Bank of America Merrill Lynch executive Eric Kozik joins as Chief Strategy Officer. Board welcomes former Publicis Commerce CEO Robert Rivenburgh and Stagwell Chief AI Officer John Kahan; Kristina Lutz and Aaron Olson promoted to CMO and CTO.

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Case Studies

Featured
How a Leading Injury Law Firm Revitalized Lead Generation with On-the-Go Video
How a Leading Injury Law Firm Revitalized Lead Generation with On-the-Go Video

Accidents happen, as many drivers can attest to. The success of a recent campaign with a leading injury law firm was, however, no accident. Recently, the firm test-drove GSTV to help solve for challenges in the marketplace…

GSTV Improved Awareness, Opinion & Intent for a National Tire Retailer
GSTV Improved Awareness, Opinion & Intent for a National Tire Retailer

A national tire retailer partnered with GSTV to run a brand-building campaign in under-performing markets, capitalizing on GSTV’s high-mileage audience.

GSTV Drove Store Visits for a National QSR via Programmatic Ads
GSTV Drove Store Visits for a National QSR via Programmatic Ads

A national fast-food restaurant worked with GSTV to programmatically serve ads to on-the-go consumers…

GSTV Drove Incremental Sales for a Growing Sports Drink Brand
GSTV Drove Incremental Sales for a Growing Sports Drink Brand

GSTV drove significant incremental sales for a growing sports drink brand, achieving a +4.7% C-Store sales lift and a +4.0% MULO sales lift for core brand SKUs. This 7-week Q4 campaign, reaching 25 million impressions, delivered an impressive incremental Return on Ad Spend (ROAS) of $3.35 across the total brand by expanding reach with hockey-focused creative in NHL markets.

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Insights

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Consumers Navigate Rising Prices as Convenience Stores Remain a Key Destination, GSTV Data Shows
Consumers Navigate Rising Prices as Convenience Stores Remain a Key Destination, GSTV Data Shows

GSTV today unveiled new survey data highlighting how consumers are navigating rising prices and making more value-conscious purchase decisions. According to GSTV’s data, 81% of consumers report…

How a Leading Injury Law Firm Revitalized Lead Generation with On-the-Go Video
How a Leading Injury Law Firm Revitalized Lead Generation with On-the-Go Video

Accidents happen, as many drivers can attest to. The success of a recent campaign with a leading injury law firm was, however, no accident. Recently, the firm test-drove GSTV to help solve for challenges in the marketplace…

GSTV and BODYARMOR at Advertising Week 2025
GSTV and BODYARMOR at Advertising Week 2025

What does it take to move with culture, adapt to shifting consumer habits, and stay unapologetically real? In this fireside chat, Sara Weaver, VP of Marketing at BODYARMOR Sports Drink, and Kristina Lutz, EVP of Marketing at GSTV, unpack how the brand…

Influence Holiday Buying Moments: 2025 Consumer Insights [INFOGRAPHIC]
Influence Holiday Buying Moments: 2025 Consumer Insights [INFOGRAPHIC]

Throughout the Q4 holiday season, consumers are on the go, & fueling up. GSTV captures their attention when it matters most— as they’re in the middle of shopping, traveling, and stocking up.

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Culture

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Honoring, Celebrating, and Reflecting Together
Honoring, Celebrating, and Reflecting Together

This Black History Month, we focused on the theme, “Honoring, Celebrating, and Reflecting Together” to guide our conversations and actions. Hear more from our team members about how they are reflecting on identity and community.

Celebrating Hispanic Heritage Month with Guest Speaker Aida Rodriguez 
Celebrating Hispanic Heritage Month with Guest Speaker Aida Rodriguez 

With National Hispanic Heritage month in full swing from September 15th through October 15th, there is no better time to celebrate…

Icons of Pride
Icons of Pride

Pride, a celebration of queer identity during the month of June, is an opportunity to reflect on shared history and community…

The Food that Makes Us
The Food that Makes Us

As we honor and celebrate Asian American and Pacific Islander Heritage Month in May, we are reminded of the different aspects that make up culture.

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