Fuel For Thought

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GSTV Drove Store Visits for a National QSR via Programmatic Ads
GSTV Drove Store Visits for a National QSR via Programmatic Ads

A national fast-food restaurant worked with GSTV to programmatically serve ads to on-the-go consumers…

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GSTV Drove Incremental Sales for a Growing Sports Drink Brand
GSTV Drove Incremental Sales for a Growing Sports Drink Brand

GSTV drove significant incremental sales for a growing sports drink brand, achieving a +4.7% C-Store sales lift and a +4.0% MULO sales lift for core brand SKUs. This 7-week Q4 campaign, reaching 25 million impressions, delivered an impressive incremental Return on Ad Spend (ROAS) of $3.35 across the total brand by expanding reach with hockey-focused creative in NHL markets.

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Increased Visitation and Sales With Help from Content Created by GSTV
Increased Visitation and Sales With Help from Content Created by GSTV

A national QSR leveraged GSTV’s creative studio to pair their existing brand creative with a high-impact price focused unit product…

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Retail Brew: All about attention with GSTV’s Sean McCaffrey
Retail Brew: All about attention with GSTV’s Sean McCaffrey

The retail media executive, who’s set to speak at The Future of Retail Marketing, breaks down why attention, not just reach, is the key to understanding consumer behavior between physical and digital environments…

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Latest News

Featured
Retail Brew: All about attention with GSTV’s Sean McCaffrey
Retail Brew: All about attention with GSTV’s Sean McCaffrey

The retail media executive, who’s set to speak at The Future of Retail Marketing, breaks down why attention, not just reach, is the key to understanding consumer behavior between physical and digital environments…

Marketing Dive: New consumer TV viewing habits create opportunities for CPG brands
Marketing Dive: New consumer TV viewing habits create opportunities for CPG brands

For decades, “watching TV” meant sitting on the couch and catching a favorite weekly show, or viewing a featured documentary or movie…

Marketing Dive: Is your brand overlooking the value of convenience retail media?
Marketing Dive: Is your brand overlooking the value of convenience retail media?

Every day, millions of Americans stop to fuel up their cars—grabbing coffee, snacks or essentials on the go. It’s a small but powerful moment in their daily journey….

Amazon MGM Studios, TikTok, Popular Creators Shira Lazar of “What’s Trending” and Tank Sinatra Headline GSTV’s “Holiday Rush” Programming Event at Thousands of Fuel Retailers Nationwide 
Amazon MGM Studios, TikTok, Popular Creators Shira Lazar of “What’s Trending” and Tank Sinatra Headline GSTV’s “Holiday Rush” Programming Event at Thousands of Fuel Retailers Nationwide 

GSTV announced today a robust line-up for their “Holiday Rush” tentpole to run across screens nationwide through November and December.

Case Studies

Featured
GSTV Drove Store Visits for a National QSR via Programmatic Ads
GSTV Drove Store Visits for a National QSR via Programmatic Ads

A national fast-food restaurant worked with GSTV to programmatically serve ads to on-the-go consumers…

GSTV Drove Incremental Sales for a Growing Sports Drink Brand
GSTV Drove Incremental Sales for a Growing Sports Drink Brand

GSTV drove significant incremental sales for a growing sports drink brand, achieving a +4.7% C-Store sales lift and a +4.0% MULO sales lift for core brand SKUs. This 7-week Q4 campaign, reaching 25 million impressions, delivered an impressive incremental Return on Ad Spend (ROAS) of $3.35 across the total brand by expanding reach with hockey-focused creative in NHL markets.

Increased Visitation and Sales With Help from Content Created by GSTV
Increased Visitation and Sales With Help from Content Created by GSTV

A national QSR leveraged GSTV’s creative studio to pair their existing brand creative with a high-impact price focused unit product…

GSTV Drove Incremental Visits for a National Hotel Chain
GSTV Drove Incremental Visits for a National Hotel Chain

A national hotel chain ran a proximity-targeted execution on GSTV in key markets during summer travel season…

Insights

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GSTV and BODYARMOR at Advertising Week 2025
GSTV and BODYARMOR at Advertising Week 2025

What does it take to move with culture, adapt to shifting consumer habits, and stay unapologetically real? In this fireside chat, Sara Weaver, VP of Marketing at BODYARMOR Sports Drink, and Kristina Lutz, EVP of Marketing at GSTV, unpack how the brand…

Influence Holiday Buying Moments: 2025 Consumer Insights [INFOGRAPHIC]
Influence Holiday Buying Moments: 2025 Consumer Insights [INFOGRAPHIC]

Throughout the Q4 holiday season, consumers are on the go, & fueling up. GSTV captures their attention when it matters most— as they’re in the middle of shopping, traveling, and stocking up.

Fueling Results: Inside the Campaign That Drove Leads for a Leading Injury Law Firm 
Fueling Results: Inside the Campaign That Drove Leads for a Leading Injury Law Firm 

Accidents happen, as many drivers can attest to. The success of a recent campaign with a leading injury law firm was, however, no accident. Recently, the firm test-drove GSTV to help solve for challenges in the marketplace…

Bringing Laughs On-the-Go: Tank Sinatra and Paul Virzi Hit the Road
Bringing Laughs On-the-Go: Tank Sinatra and Paul Virzi Hit the Road

As part of our new programming, Full Tank: The Ultimate Dad Road Trip, we asked GSTV friend and content creator, Tank Sinatra, to take us along on one of America’s greatest offerings: the classic road trip.

Culture

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Honoring, Celebrating, and Reflecting Together
Honoring, Celebrating, and Reflecting Together

This Black History Month, we focused on the theme, “Honoring, Celebrating, and Reflecting Together” to guide our conversations and actions. Hear more from our team members about how they are reflecting on identity and community.

Celebrating Hispanic Heritage Month with Guest Speaker Aida Rodriguez 
Celebrating Hispanic Heritage Month with Guest Speaker Aida Rodriguez 

With National Hispanic Heritage month in full swing from September 15th through October 15th, there is no better time to celebrate…

Icons of Pride
Icons of Pride

Pride, a celebration of queer identity during the month of June, is an opportunity to reflect on shared history and community…

The Food that Makes Us
The Food that Makes Us

As we honor and celebrate Asian American and Pacific Islander Heritage Month in May, we are reminded of the different aspects that make up culture.

Everything You Want To Know, On-The-Go

GSTV programming consists of custom-produced and curated 3rd-party content segments that entertain, inform, and engage viewers with a full sight, sound, and motion video experience

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