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GSTV and BODYARMOR at Advertising Week 2025
GSTV and BODYARMOR at Advertising Week 2025

What does it take to move with culture, adapt to shifting consumer habits, and stay unapologetically real? In this fireside chat, Sara Weaver, VP of Marketing at BODYARMOR Sports Drink, and Kristina Lutz, EVP of Marketing at GSTV, unpack how the brand…

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Influence Holiday Buying Moments: 2025 Consumer Insights [INFOGRAPHIC]
Influence Holiday Buying Moments: 2025 Consumer Insights [INFOGRAPHIC]

Throughout the Q4 holiday season, consumers are on the go, & fueling up. GSTV captures their attention when it matters most— as they’re in the middle of shopping, traveling, and stocking up.

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Fueling Results: Inside the Campaign That Drove Leads for a Leading Injury Law Firm 
Fueling Results: Inside the Campaign That Drove Leads for a Leading Injury Law Firm 

Accidents happen, as many drivers can attest to. The success of a recent campaign with a leading injury law firm was, however, no accident. Recently, the firm test-drove GSTV to help solve for challenges in the marketplace…

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Marketing Dive: Maximize your holiday ad spend with on-the-go video
Marketing Dive: Maximize your holiday ad spend with on-the-go video

Consumer surveys are showing mixed sentiments about this year’s holiday season, with some shoppers planning to spend less while nearly half plan similar spending levels to last year….

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Latest News

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Marketing Dive: Maximize your holiday ad spend with on-the-go video
Marketing Dive: Maximize your holiday ad spend with on-the-go video

Consumer surveys are showing mixed sentiments about this year’s holiday season, with some shoppers planning to spend less while nearly half plan similar spending levels to last year….

P2PI: Gen Z Rekindles In-Store Shopping Enthusiasm as Holiday Travel Rises
P2PI: Gen Z Rekindles In-Store Shopping Enthusiasm as Holiday Travel Rises

Consumers are planning to hit the road and return to stores this holiday season, even amid widespread economic concerns, according to new research from GSTV…

Press Release: Nearly Half of Consumers Plan to Increase Their Road Travel This Holiday Season According to New Research from GSTV Survey
Press Release: Nearly Half of Consumers Plan to Increase Their Road Travel This Holiday Season According to New Research from GSTV Survey

GSTV today unveiled its 2025 Holiday Consumer Insights. In a GSTV viewer survey conducted via MFour Data Research, 43% say they are planning to drive more during their holiday travel vs. last year, and with this increased travel, 71% report fueling up more during the holiday.  

Adweek: GSTV Expands Footprint of Gas Pump Video Screens by More Than 10% With Casey's 
Adweek: GSTV Expands Footprint of Gas Pump Video Screens by More Than 10% With Casey's 

Advertisers can soon buy video ads at more than 1,800 more gas stations across the U.S. A new partnership between GSTV and  Casey’s is bringing ad-supported digital screens to the fuel and convenience store’s pumps this fall…

Case Studies

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Fueling Results: Inside the Campaign That Drove Leads for a Leading Injury Law Firm 
Fueling Results: Inside the Campaign That Drove Leads for a Leading Injury Law Firm 

Accidents happen, as many drivers can attest to. The success of a recent campaign with a leading injury law firm was, however, no accident. Recently, the firm test-drove GSTV to help solve for challenges in the marketplace…

GSTV Drove Incremental Sales for a Growing Sports Drink Brand
GSTV Drove Incremental Sales for a Growing Sports Drink Brand

GSTV drove significant incremental sales for a growing sports drink brand, achieving a +4.7% C-Store sales lift and a +4.0% MULO sales lift for core brand SKUs. This 7-week Q4 campaign, reaching 25 million impressions, delivered an impressive incremental Return on Ad Spend (ROAS) of $3.35 across the total brand by expanding reach with hockey-focused creative in NHL markets.

GSTV Drove Restaurant Visits with Contextually Relevant Creative
GSTV Drove Restaurant Visits with Contextually Relevant Creative

GSTV significantly drove restaurant visits and in-store sales for a fast casual chain, achieving an impressive +137% visitation lift and a +2.8x in-store sales lift with contextually relevant creative. This 9-week Q4 campaign, reaching 2.4 million impressions, delivered an exceptional incremental Return on Ad Spend (ROAS) of $29.35.

GSTV Tripled In-Store Sales for a QSR's Summer Value Promotion
GSTV Tripled In-Store Sales for a QSR's Summer Value Promotion

GSTV dramatically increased a national QSR's in-store sales by tripling them for a summer value promotion, achieving an impressive +116% visitation lift among exposed consumers. This 14-week Q2-Q3 campaign, with 33 million impressions, delivered an exceptional incremental Return on Ad Spend (ROAS) of $17.85, showcasing GSTV's powerful ability to drive walk-in traffic and direct sales.

Insights

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GSTV and BODYARMOR at Advertising Week 2025
GSTV and BODYARMOR at Advertising Week 2025

What does it take to move with culture, adapt to shifting consumer habits, and stay unapologetically real? In this fireside chat, Sara Weaver, VP of Marketing at BODYARMOR Sports Drink, and Kristina Lutz, EVP of Marketing at GSTV, unpack how the brand…

Influence Holiday Buying Moments: 2025 Consumer Insights [INFOGRAPHIC]
Influence Holiday Buying Moments: 2025 Consumer Insights [INFOGRAPHIC]

Throughout the Q4 holiday season, consumers are on the go, & fueling up. GSTV captures their attention when it matters most— as they’re in the middle of shopping, traveling, and stocking up.

Fueling Results: Inside the Campaign That Drove Leads for a Leading Injury Law Firm 
Fueling Results: Inside the Campaign That Drove Leads for a Leading Injury Law Firm 

Accidents happen, as many drivers can attest to. The success of a recent campaign with a leading injury law firm was, however, no accident. Recently, the firm test-drove GSTV to help solve for challenges in the marketplace…

Bringing Laughs On-the-Go: Tank Sinatra and Paul Virzi Hit the Road
Bringing Laughs On-the-Go: Tank Sinatra and Paul Virzi Hit the Road

As part of our new programming, Full Tank: The Ultimate Dad Road Trip, we asked GSTV friend and content creator, Tank Sinatra, to take us along on one of America’s greatest offerings: the classic road trip.

Culture

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Honoring, Celebrating, and Reflecting Together
Honoring, Celebrating, and Reflecting Together

This Black History Month, we focused on the theme, “Honoring, Celebrating, and Reflecting Together” to guide our conversations and actions. Hear more from our team members about how they are reflecting on identity and community.

Celebrating Hispanic Heritage Month with Guest Speaker Aida Rodriguez 
Celebrating Hispanic Heritage Month with Guest Speaker Aida Rodriguez 

With National Hispanic Heritage month in full swing from September 15th through October 15th, there is no better time to celebrate…

Icons of Pride
Icons of Pride

Pride, a celebration of queer identity during the month of June, is an opportunity to reflect on shared history and community…

The Food that Makes Us
The Food that Makes Us

As we honor and celebrate Asian American and Pacific Islander Heritage Month in May, we are reminded of the different aspects that make up culture.

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GSTV programming consists of custom-produced and curated 3rd-party content segments that entertain, inform, and engage viewers with a full sight, sound, and motion video experience

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