Case Studies

Accidents happen, as many drivers can attest to. The success of a recent campaign with a leading injury law firm was, however, no accident. Recently, the firm test-drove GSTV to help solve for challenges in the marketplace…

GSTV drove significant incremental sales for a growing sports drink brand, achieving a +4.7% C-Store sales lift and a +4.0% MULO sales lift for core brand SKUs. This 7-week Q4 campaign, reaching 25 million impressions, delivered an impressive incremental Return on Ad Spend (ROAS) of $3.35 across the total brand by expanding reach with hockey-focused creative in NHL markets.

GSTV significantly drove restaurant visits and in-store sales for a fast casual chain, achieving an impressive +137% visitation lift and a +2.8x in-store sales lift with contextually relevant creative. This 9-week Q4 campaign, reaching 2.4 million impressions, delivered an exceptional incremental Return on Ad Spend (ROAS) of $29.35.

GSTV dramatically increased a national QSR's in-store sales by tripling them for a summer value promotion, achieving an impressive +116% visitation lift among exposed consumers. This 14-week Q2-Q3 campaign, with 33 million impressions, delivered an exceptional incremental Return on Ad Spend (ROAS) of $17.85, showcasing GSTV's powerful ability to drive walk-in traffic and direct sales.

GSTV successfully drove cross-channel sales for a co-branded beer and snack campaign, generating sales lifts of +3.7% for beer and +3.0% for snacks in C-Stores, and +3.1% for beer and +2.5% for snacks in MULO. This 5-week Q3 campaign delivered an impressive $23 incremental Return on Ad Spend across both brands by promoting them as a perfect pairing.

During a 4-week Q1 campaign amid the NCAA basketball tournament, GSTV successfully amplified a candy bar brand's sales, achieving a +2.9% C-Store lift and +2.3% MULO sales lift for promoted SKUs. This resulted in an incremental ROAS of $2.86 across the total brand, demonstrating GSTV's effectiveness in driving sales during key cultural events.

GSTV successfully drove store visitation for a challenger telco brand, achieving a +29% visitation lift and 36,000 incremental store visits during a 13-week Q1 campaign. This national advertisement, strategically placed within three miles of its own and competitor stores, yielded an incremental Return on Ad Spend (ROAS) of $2.01.

GSTV significantly boosted awareness and trial for a new chip flavor, driving a remarkable +73% increase in C-Store purchases of the new variety and a +25% stronger association of the new flavor with the brand among exposed audiences. This 14-week Q1 campaign, reaching 42 million impressions, also enhanced the perception of the brand as "bold" by +9%.

GSTV successfully increased the immediate usage of a contactless payment service, achieving a +19% lift in usage during post-fuel C-store visits among exposed brand users. This Q1 campaign, generating 124 million impressions over seven weeks, also boosted brand trustworthiness by +6% and was seen as highly informative (+80%) by those who viewed the ads.

GSTV significantly increased new program awareness and viewing intent for a cable network, achieving a +33% lift in awareness for new shows and a +16% increase in intent to watch the network in the next 30 days among exposed audiences. This Q1 campaign, reaching 7 million impressions, effectively drove viewership interest by directing audiences to tune in at optimal times.

GSTV significantly increased in-store visits for a national tire retailer, generating over 584,000 incremental visits and a visitation lift 4x higher than the Foursquare benchmark. This 13-week Q1 campaign leveraged weather-triggered ads and proximity targeting to drive consumers to local retailers for tire safety and care services.

GSTV effectively boosted a home improvement retailer's brand opinion (+17%), recommendation intent (+7%), and in-store shopping intent (+50%) among professional contractors. This demonstrates GSTV's strong influence on B2B customer engagement and intent within a 6-week, 24 million impression campaign.

GSTV campaigns effectively increased household sales and attracted new buyers for leading candy bar brands, with one campaign driving an additional 50,000 households to purchase and generating $235,000 in incremental sales. These results, based on comprehensive measurement approaches, demonstrate GSTV's significant impact on confectionary brand performance.

A Q1 campaign over 7 weeks, delivering 26 million impressions, saw a candy brand promote Easter-themed SKUs through GSTV's Ignite team, focusing on proximity to key retailers for sales impact. Measurement by ABCS Insights utilized panel-based receipt and gas purchases to compare product and brand sales between GSTV-exposed and control groups.

A renowned furniture retailer used GSTV to promote holiday discounts, strategically timing media flights across key markets. This approach maximized reach during peak shopping periods…

A sports drink brand worked with GSTV to amplify their NFL partnership throughout the season, showcasing one of the league’s biggest stars to drive national sales…

A supermarket chain used GSTV to promote online ordering capabilities at their 10+ retail brands across the country. Creative was deployed based on proximity to specific brands, and featured an offer for first-time online orders…

GSTV’s IGNITE team built custom creative promoting an interactive sweepstakes game on GSTV…

A candy bar brand touted their anniversary via custom creative / content on GSTV, using a plan optimized…

An energy drink brand used GSTV to highlight an emerging product line, touting the drink’s differentiating features…

snack manufacturer leveraged GSTV to promote availability of back-to-school snacks at a preferred retailer…

A snack kit brand utilized GSTV’s programmatic capabilities to grow sales and steal market share by promoting…

A financial institution leveraged GSTV’s programmatic capabilities to drive rewards messaging for a cash-back card, deploying in-language creative on screens with a high propensity to draw Spanish speakers…

A popular light beer brand worked with GSTV to align media delivery with product distribution across key markets…

GSTV worked with the shopper marketing team for a nationally-available hot dog brand…

A well-known furniture manufacturer with its own retail locations ran a mix of ad spots on GSTV screens…

A market-leading e-cigarette manufacturer aligned its GSTV plan to its distribution footprint and used…

GSTV partnered with a national vehicle service outlet to target specific vehicle model owners…

A national fast-food chain leveraged GSTV to promote the rollout of their new budget-friendly meal combo by…

A tool and equipment retailer used GSTV to promote their variety of affordable, top tier products by running on screens…