Case Studies

By reaching GSTV's snack-curious shoppers, a leading candy brand grew both fruit-flavored candy sales and transaction value with a new flavor launch.

An international hotel chain ran their TV creative on GSTV, saturating focus markets to extend reach and drive share of mind ahead of the busy summer travel season.

A major vitamin brand leveraged GSTV’s L-Bar always-on CTA creative to encourage consumers to visit nearby big box & drug retailers via a programmatic campaign.

Accidents happen, as many drivers can attest to. The success of a recent campaign with a leading injury law firm was, however, no accident. Recently, the firm test-drove GSTV to help solve for challenges in the marketplace…

A national tire retailer partnered with GSTV to run a brand-building campaign in under-performing markets, capitalizing on GSTV’s high-mileage audience.

Regional bank implemented a campaign on GSTV to increase awareness of the brand and promote their work with small businesses…

A psoriasis medication brand faced declining reach with traditional video investments and leveraged GSTV to saturate major markets…

A national fast-food restaurant worked with GSTV to programmatically serve ads to on-the-go consumers…

GSTV drove significant incremental sales for a growing sports drink brand, achieving a +4.7% C-Store sales lift and a +4.0% MULO sales lift for core brand SKUs. This 7-week Q4 campaign, reaching 25 million impressions, delivered an impressive incremental Return on Ad Spend (ROAS) of $3.35 across the total brand by expanding reach with hockey-focused creative in NHL markets.

A regional tire retailer leveraged GSTV’s proximity targeting…

A national QSR leveraged GSTV’s creative studio to pair their existing brand creative with a high-impact price focused unit product…

A national hotel chain ran a proximity-targeted execution on GSTV in key markets during summer travel season…

A national automotive oil service brand programmatically targeted GSTV viewers in key markets…

A well-established premium water brand sponsored GSTV’s summer of Drive tentpole, using a :20 Tank Sinatra integration…

Via a programmatic campaign delivered at GSTV locations within 10 miles…

A sports medicine brand elevated its top-of-mind awareness among competitors & intent among an active audience, delivering the message within a mile of CVS locations.

An auto service brand sponsored the Summer of Drive on GSTV, integrating care tips with content…

A challenger oral nicotine pouch product advertised nationwide on GSTV, focusing on key retail accounts…

Major auto parts retailer efficiently drove incremental foot traffic…

GSTV significantly drove restaurant visits and in-store sales for a fast casual chain, achieving an impressive +137% visitation lift and a +2.8x in-store sales lift with contextually relevant creative. This 9-week Q4 campaign, reaching 2.4 million impressions, delivered an exceptional incremental Return on Ad Spend (ROAS) of $29.35.

Leading oil service retailer drove incremental foot traffic & sales by utilizing GSTV…

GSTV dramatically increased a national QSR's in-store sales by tripling them for a summer value promotion, achieving an impressive +116% visitation lift among exposed consumers. This 14-week Q2-Q3 campaign, with 33 million impressions, delivered an exceptional incremental Return on Ad Spend (ROAS) of $17.85, showcasing GSTV's powerful ability to drive walk-in traffic and direct sales.

GSTV successfully drove cross-channel sales for a co-branded beer and snack campaign, generating sales lifts of +3.7% for beer and +3.0% for snacks in C-Stores, and +3.1% for beer and +2.5% for snacks in MULO. This 5-week Q3 campaign delivered an impressive $23 incremental Return on Ad Spend across both brands by promoting them as a perfect pairing.

During a 4-week Q1 campaign amid the NCAA basketball tournament, GSTV successfully amplified a candy bar brand's sales, achieving a +2.9% C-Store lift and +2.3% MULO sales lift for promoted SKUs. This resulted in an incremental ROAS of $2.86 across the total brand, demonstrating GSTV's effectiveness in driving sales during key cultural events.

GSTV successfully drove store visitation for a challenger telco brand, achieving a +29% visitation lift and 36,000 incremental store visits during a 13-week Q1 campaign. This national advertisement, strategically placed within three miles of its own and competitor stores, yielded an incremental Return on Ad Spend (ROAS) of $2.01.

GSTV significantly boosted awareness and trial for a new chip flavor, driving a remarkable +73% increase in C-Store purchases of the new variety and a +25% stronger association of the new flavor with the brand among exposed audiences. This 14-week Q1 campaign, reaching 42 million impressions, also enhanced the perception of the brand as "bold" by +9%.

GSTV successfully increased the immediate usage of a contactless payment service, achieving a +19% lift in usage during post-fuel C-store visits among exposed brand users. This Q1 campaign, generating 124 million impressions over seven weeks, also boosted brand trustworthiness by +6% and was seen as highly informative (+80%) by those who viewed the ads.

GSTV significantly increased new program awareness and viewing intent for a cable network, achieving a +33% lift in awareness for new shows and a +16% increase in intent to watch the network in the next 30 days among exposed audiences. This Q1 campaign, reaching 7 million impressions, effectively drove viewership interest by directing audiences to tune in at optimal times.

GSTV significantly increased in-store visits for a national tire retailer, generating over 584,000 incremental visits and a visitation lift 4x higher than the Foursquare benchmark. This 13-week Q1 campaign leveraged weather-triggered ads and proximity targeting to drive consumers to local retailers for tire safety and care services.

GSTV effectively boosted a home improvement retailer's brand opinion (+17%), recommendation intent (+7%), and in-store shopping intent (+50%) among professional contractors. This demonstrates GSTV's strong influence on B2B customer engagement and intent within a 6-week, 24 million impression campaign.