GSTV Drove Store Visitation for a Challenger Telco Brand

Campaign Overview

An up-and-coming mobile service provider advertised nationally on GSTV within three miles of its own stores, as well as competitors', with creative encouraging viewers to find the best deals at nearby retailers.

GSTV campaign viewers were tracked post-exposure for visitation to advertised retailer; conversion rate was compared to a synthetically balanced control to assess lift.

Key Results

+29%

Visitation Lift

Vs. Control

+36k

Store Visits

Incremental

$2.01

Partner In-Market

Partner Foursquare

Q1 2025 Foursquare campaign analysis, GSTV-exposed vs. unexposed synthetically balanced control. Conversion window = 14 days. Statistically significant at 95%.