GSTV Drove Awareness and Trial for a New Variety of a Popular Chip

Case Studies
Written By Guest User

Campaign Overview

A market-leading snack brand launched a new crossover flavor between one of its biggest chips and a popular spicy condiment, saturating top markets to maximize reach and trial.

Mobile surveys were deployed to GSTV-exposed (test) and unexposed (control) fueler panelists during the campaign; lift assessed among test vs. control respondents.

Key Results

+25%

Association of New Flavor with Brand

(GSTV-Exposed vs. Control)

 

+73%

C-Store Purchase of New Variety

(GSTV-Exposed vs. Control)

+9%

Agreement that the Brand is “Bold”

(GSTV-Exposed vs. Control)

 
Q1 2024 n=150 test respondents, 150 control respondents, results statistically significant at the 80%+ CL.
Guest User
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