GSTV Grew Immediate Usage for a Contactless Payment Service

Campaign Overview

A digital payment brand worked with GSTV to promote its contactless capability at more than 14K enabled locations nationwide, demonstrating step-by-step instructions on leveraging the system anywhere.

Mobile surveys were deployed to GSTV-exposed (test) and unexposed (control) fueler panelists during the campaign; lift assessed among test vs. control respondents.

Key Results

+19%

Usage of Payment in Post Fuel C-Store Visit

(GSTV-Exposed vs. Control) Among Brand Users

+6%

Brand Trustworthiness

(GSTV-Exposed vs. Control) Among Total Audience

+80%

Agreement that the Ad was Informative

(GSTV-Exposed vs. Control) Among those who saw the brand in the last week

Q1 2025 n=150 test respondents, 150 control respondents, results statistically significant at the 80%+ CL.