GSTV Drove New Program Awareness for a Cable Network

Case Studies
Written By Guest User

Campaign Overview

A popular cable network worked with GSTV to promote two new shows in target markets. A :05 tag added to the standard spot directed viewers to tune in at the right time.

Mobile surveys were deployed to GSTV-exposed (test) and unexposed (control) fueler panelists during the campaign; lift assessed among test vs. control respondents.

Key Results

+33%

Awareness of New Shows

GSTV-EXPOSED VS. CONTROL

 

+16%

Watch Network in the Next 30 Days

GSTV-EXPOSED VS. CONTROL

 

Q1 2025 n=150 test respondents, 150 control respondents, results statistically significant at the 80%+ CL.

Guest User
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