GSTV Increased In-Store Visits for a National Tire Retailer

Case Studies
Written By Guest User

Campaign Overview

A national tire retailer used weather-triggered ads & proximity targeting on GSTV to promote tire safety & care and drive consumers to their local retailers for service.

GSTV campaign viewers were tracked post-exposure for visitation to advertised retailer; conversion rate was compared to a synthetically balanced control to assess lift.

Key Results

+584k

Incremental Visits

 

+4x

Visitation Lift

HIGHER THAN FSQ BENCHMARK

 
Q1 2025 Foursquare campaign analysis, GSTV-exposed vs. unexposed synthetically balanced control. Conversion window = 30 days. Statistically significant at 95%.
Guest User
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