GSTV Drove Shopping Intent Among A Professional Audience

Case Studies
Written By Guest User

Campaign Overview

A national home improvement retailer leveraged GSTV to connect with professional contractors throughout eight key markets with creatives promoting in-store resources and online ordering capabilities.

Mobile surveys were deployed to GSTV-exposed (test) and unexposed (control) fueler panelists during the campaign; lift assessed among test vs. control respondents.

Key Results

+17%

Brand Opinion

GSTV-EXPOSED PROS VS. CONTROL

 

+7%

Recommendation Intent

GSTV-EXPOSED PROS VS. CONTROL

+50%

In-Store Shopping Intent

GSTV-EXPOSED PROS VS. CONTROL

 

Q1 2024 n=160 test respondents, 90 control respondents, results statistically significant at the 80%+ CL.

Guest User
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