GSTV Drove New Buyers & Sales for a Market-Leading Candy Bar Brand

Case Studies
Written By Guest User

Campaign Overview

A chocolate conglomerate sought to grow share for an alternative nut-based candy bar SKU and used GSTV to target historic brand buyers as well as competitive purchasers.

ABCS Insights leveraged panel-based receipt & gas purchases to assess product / brand sales among test (GSTV-exposed) and control (unexposed) groups.

Key Results

+50k

Incremental HHs Buying Promoted Product

 

+6.7x

Higher Lift Vs. Product Benchmark

+235k

Incremental Sales for Promoted Product

 
Q1-Q2 2025 ABCS Insights campaign analysis, GSTV-exposed vs. unexposed control. Conversion window = 30 days. Statistically significant at 99%.
Guest User
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GSTV Increased HH Sales for a Leading Candy Bar Brand