GSTV Increased HH Sales for a Leading Candy Bar Brand

Campaign Overview

A candy brand leveraged GSTV's Ignite team to promote on-premise availability of Easter-themed SKUs, executing in close proximity to key retailer accounts for additional sales impact.

ABCS Insights leveraged panel-based receipt & gas purchases to assess product / brand sales among test (GSTV-exposed) and control (unexposed) groups.

Key Results

+6.7%

Lift in HHS Purchasing

(GSTV-Exposed vs. Control)

+5.5%

Product Lift in Sales Per HH

(GSTV-Exposed vs. Control)

+391k

Incremental Total Brand Sales

(GSTV-Exposed vs. Control)

Q1 2025 ABCS Insights campaign analysis, GSTV-exposed vs. unexposed control. Conversion window = 30 days. Statistically significant at 99%.