GSTV Boosted Awareness and Consideration for a Regional Law Firm

Case Studies
Written By Guest User

Campaign Overview

A personal injury legal firm promoted its services across metro areas on GSTV. The year-long campaign included multiple creative changes and a digital extensions to attract potential new clients.

Measurement Approach

Mobile surveys were deployed to GSTV-exposed (test) and unexposed (control) fueler panelists during the campaign; lift assessed among test vs. control respondents.

Key Results

+39%

Aided Awareness

(vs. control)

 

+29%

Likelihood to Consider

A18-34 GSTV-Exposed vs. Control

 

Source: Q1-Q4 2024; n= 150 test respondents, 150 control respondents; results statistically significant at the 80%+ CL.

Guest User
Previous

GSTV Increased HH Sales for a Leading Candy Bar Brand
Next

GSTV Drove Store Visits For a National Furniture Retailer