All News and Insights
GSTV Tripled In-Store Sales for a QSR's Summer Value Promotion
GSTV dramatically increased a national QSR's in-store sales by tripling them for a summer value promotion, achieving an impressive +116% visitation lift among exposed consumers. This 14-week Q2-Q3 campaign, with 33 million impressions, delivered an exceptional incremental Return on Ad Spend (ROAS) of $17.85, showcasing GSTV's powerful ability to drive walk-in traffic and direct sales.
GSTV Drove Awareness and Trial for a New Variety of a Popular Chip
GSTV significantly boosted awareness and trial for a new chip flavor, driving a remarkable +73% increase in C-Store purchases of the new variety and a +25% stronger association of the new flavor with the brand among exposed audiences. This 14-week Q1 campaign, reaching 42 million impressions, also enhanced the perception of the brand as "bold" by +9%.
GSTV Increased HH Sales for a Leading Candy Bar Brand
A Q1 campaign over 7 weeks, delivering 26 million impressions, saw a candy brand promote Easter-themed SKUs through GSTV's Ignite team, focusing on proximity to key retailers for sales impact. Measurement by ABCS Insights utilized panel-based receipt and gas purchases to compare product and brand sales between GSTV-exposed and control groups.
GSTV Drove Game Play and Purchase for a leading candy brand
GSTV’s IGNITE team built custom creative promoting an interactive sweepstakes game on GSTV…
GSTV Improved Perception and Drove Sales for a chocolate bar
A candy bar brand touted their anniversary via custom creative / content on GSTV, using a plan optimized…
GSTV Drove Reported Purchases for a CPG snack maker
snack manufacturer leveraged GSTV to promote availability of back-to-school snacks at a preferred retailer…
GSTV Drove Awareness and Trial for a snack kit product
A snack kit brand utilized GSTV’s programmatic capabilities to grow sales and steal market share by promoting…
GSTV Improved Opinion and Intent for advertised hot dog brand
GSTV worked with the shopper marketing team for a nationally-available hot dog brand…
GSTV Drove Brand Messaging & C-Store Purchase for a New Candy Product
A large candy brand chose GSTV as a media partner to launch a new mini-size SKU…
GSTV Impacted Consumer Perception for a Cross-Brand Dairy Co-op
A dairy cooperative leveraged GSTV’s programmatic
capabilities to drive awareness…
GSTV Drove More Than $3.5M Incremental Candy Sales in a 4-Week Campaign
A candy brand partnered with GSTV to reach viewers at
key retailers…
GSTV Drove Message Linkage, Purchase, & Future Intent for Snack Kit Brand
A leading snack pack brand leveraged a programmatic campaign…
GSTV Drove Ice Cream Bar Sales in Cross-Branded Campaign
Creative on GSTV encouraged viewers to “fuel their car, and then fuel yourself”…
GSTV Drove Cross-Channel Sales for a Candy Bar Brand
A leading candy brand leveraged GSTV’s proximity to the c-store to drive sales…
GSTV Drives Message Linkage, Purchase, and Future Intent for Snack Kit Brand
A leading snack pack brand leveraged a programmatic campaign on GSTV to promote…