GSTV Drove Message Linkage, Purchase, & Future Intent for Snack Kit Brand

Case Studies
Written by Hueman Studio

Campaign Overview

A leading snack pack brand leveraged a programmatic campaign on GSTV to promote their snack kit and drive sales at retail.

For our measurement approach, mobile surveys were deployed to GSTV-exposed (test) and unexposed (control) fueler panelists during the campaign; test vs. control lift assessed. Our measurement partner was mfour.

Key Results

+30%

Message Linkage to Brand

(GSTV-exposed vs. control)

 

+66%

Reported Purchase

(GSTV-exposed vs. control)

+19%

30-Day Purchase Intent

(GSTV-exposed vs. control)

 
Source: Mfour mobile survey, campaign-exposed (n=150) vs. unexposed (n=150). Results statistically significant at 95%+ CL.
Hueman Studio

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