All News and Insights
GSTV Boosted Total Brand Sales for an Olive Oil Brand
A mass-market olive oil brand partnered with GSTV to promote its products in key geographies. The creative also included a :05 action tag…
GSTV Drove Increase in Spend Per Trip for a Leading Candy Brand
By reaching GSTV's snack-curious shoppers, a leading candy brand grew both fruit-flavored candy sales and transaction value with a new flavor launch.
4 Tips for Turning Season Shoppers into Year-Round Customers
The biggest opportunity for CPG brands isn’t just the seasonal sales spike around holidays, it’s the months that follow. Brands that remain present in everyday moments…
GSTV Drove Incremental Sales for a Growing Sports Drink Brand
GSTV drove significant incremental sales for a growing sports drink brand, achieving a +4.7% C-Store sales lift and a +4.0% MULO sales lift for core brand SKUs. This 7-week Q4 campaign, reaching 25 million impressions, delivered an impressive incremental Return on Ad Spend (ROAS) of $3.35 across the total brand by expanding reach with hockey-focused creative in NHL markets.
GSTV Drove Restaurant Visits with Contextually Relevant Creative
GSTV significantly drove restaurant visits and in-store sales for a fast casual chain, achieving an impressive +137% visitation lift and a +2.8x in-store sales lift with contextually relevant creative. This 9-week Q4 campaign, reaching 2.4 million impressions, delivered an exceptional incremental Return on Ad Spend (ROAS) of $29.35.
GSTV Drove Cross-Channel Sales for a Co-Branded Beer & Snack Campaign
GSTV successfully drove cross-channel sales for a co-branded beer and snack campaign, generating sales lifts of +3.7% for beer and +3.0% for snacks in C-Stores, and +3.1% for beer and +2.5% for snacks in MULO. This 5-week Q3 campaign delivered an impressive $23 incremental Return on Ad Spend across both brands by promoting them as a perfect pairing.
Grew Candy Bar Sales amid the NCAA basketball tournament
During a 4-week Q1 campaign amid the NCAA basketball tournament, GSTV successfully amplified a candy bar brand's sales, achieving a +2.9% C-Store lift and +2.3% MULO sales lift for promoted SKUs. This resulted in an incremental ROAS of $2.86 across the total brand, demonstrating GSTV's effectiveness in driving sales during key cultural events.
GSTV Increased Brand Affinity and Purchase Behaviors for an Energy Drink
A female-targeted energy drink partnered with GSTV to drive brand love and sales…
GSTV Drove Brand Messaging & C-Store Purchase for a New Candy Product
A large candy brand chose GSTV as a media partner to launch a new mini-size SKU…
GSTV Generated More Than $6 Incremental ROAS for an ALC-BEV Brand
An alcoholic beverage with strong c-store presence
sough to drive immediate…
GSTV Drove More Than $3.5M Incremental Candy Sales in a 4-Week Campaign
A candy brand partnered with GSTV to reach viewers at
key retailers…
GSTV Drove Message Linkage, Purchase, & Future Intent for Snack Kit Brand
A leading snack pack brand leveraged a programmatic campaign…
GSTV Drove Ice Cream Bar Sales in Cross-Branded Campaign
Creative on GSTV encouraged viewers to “fuel their car, and then fuel yourself”…
GSTV Drove Cross-Channel Sales for a Candy Bar Brand
A leading candy brand leveraged GSTV’s proximity to the c-store to drive sales…
GSTV Drives Cross-Channel Sales Lift for a Top Soft Drink Brand
GSTV worked with a leading soft drink brand to drive sales by running…
GSTV Drives Cross-Channel Sales for Seltzer Brand
A seltzer brand leveraged GSTV’s proximity to c-store to stand out in a competitive…
GSTV Drives Message Linkage, Purchase, and Future Intent for Snack Kit Brand
A leading snack pack brand leveraged a programmatic campaign on GSTV to promote…
GSTV Drove Awareness and Purchase Metrics for a Lawn Care Brand
A leading manufacturer of lawn care products ran a limited-time promotion…
GSTV Grows Awareness and Purchase for an Electrolyte-Based Beverage
A well-known electrolyte drink brand tapped GSTV to raise awareness and trial…