GSTV Drove Increase in Spend Per Trip for a Leading Candy Brand

Campaign Overview

By reaching GSTV's snack-curious shoppers, a leading candy brand grew both fruit-flavored candy sales and transaction value with a new flavor launch.

Measurement Approach

ABCS Insights leveraged panel-based receipt & gas purchases to assess product / brand sales among test (GSTV-exposed) and control (unexposed) groups.

Key Results

+8.3%

Sales Lift @ MULO

(1.7x ABCS Norms)

+5.4%

Lift in Average $ Spent

(5.7x ABCS Norms)

+15%

Incremental Sales

(vs. control)

Source: Q1-Q2 2026 ABCS Insights campaign analysis, GSTV-exposed vs. unexposed control. Conversion window = 30 days. Statistically significant at 99%.