Cannes 2026: GSTV and The Marketing Cloud at Sport Beach
At Cannes Lions 2026, Elspeth Rollert, CEO of The Marketing Cloud, sits down with Eric Kozik, Interim President & CEO of GSTV, to discuss the evolving media landscape and GSTV’s unique role at the intersection of digital video, out-of-home, and retail media. In this conversation, Kozik shares his vision for GSTV’s future, how the company reaches 115 million consumers each month at a critical point in their purchase journey, and why outcome-driven advertising is reshaping the industry. The discussion also explores GSTV’s partnership with Stagwell’s The Marketing Cloud and how AI-powered audience targeting and optimization are helping brands drive measurable business results.