Grew Candy Bar Sales amid the NCAA basketball tournament

Case Studies
Written By Guest User

Campaign Overview

A top candy bar brand tapped GSTV to amplify cross-channel sales by complementing investment in the annual collegiate men's basketball tournament.

Circana modeled campaign impact on brand SKUs by channel, using store-level data to isolate GSTV-influenced lift to volume sales.

Key Results

+2.9%

C-Store Sales Lift

Promoted Brand SKUs

 

+2.3%

Mulo Sales Lift

Promoted Brand SKUs

$2.86

Across Total Brand

Incremental ROAS

 
Source: Q2 2024 Circana cross-sectional regression model p-value <.01.
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