GSTV Drove Cross-Channel Sales for a Co-Branded Beer & Snack Campaign
Campaign Overview
A market-leading beer brand worked with GSTV to promote its own products, alongside a complementary spicy snack brand, as the perfect pairing in the weeks leading up to the Big Game.
Circana modeled campaign impact on brand SKUs by channel, using store-level data to isolate GSTV-influenced lift to volume sales.
Key Results
+3.7%
BEER BRAND SALES LIFT C-STORE
TOTAL BRAND
+2.5%
MULO
Total Brand
+3.1%
MULO
Total Brand
3.0%
SNACK BRAND SALES LIFT C-STORE
TOTAL BRAND
$23
Incremental ROAS
Across Both Brands
Source: Q3 2025 Circana cross-sectional regression model p-value <.01.