GSTV Tripled In-Store Sales for a QSR's Summer Value Promotion

Case Studies
Written By Guest User

Campaign Overview

A national QSR leveraged GSTV screens within 2 miles of its locations to encourage walk-in visitors by promoting everyday value-priced items. Creative also highlighted the brand's ongoing summer sweepstakes.

GSTV campaign viewers were tracked post-exposure for visitation to advertised QSR; conversion rate was compared to a synthetically balanced control to assess lift.

Key Results

+116%

Visitation Lift

Vs. Control

 

+3x

In-Store Sales Lift

Vs. Control

$17.85

Partner In-Market

Incremental ROAS

 
Q2-Q3 2024 INMarket campaign analysis, GSTV-exposed vs. unexposed synthetically balanced control.
Guest User
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