GSTV Drove Restaurant Visits with Contextually Relevant Creative

Campaign Overview

A fast casual chain saturated key markets on GSTV, using creative depicting a family eating signature items in their car. A :05 tag also directed viewers to find their nearest location on the brand's website.

GSTV campaign viewers were tracked post-exposure for visitation to advertised CDR; conversion rate was compared to a matched control to assess lift.

Key Results

+137%

Visitation Lift

Vs. Control

+2.8x

In-Store Sales Lift

Vs. Control

$29.35

Partner In-Market

Incremental ROAS

Q4 2023 INMarket campaign analysis, GSTV-exposed vs. unexposed synthetically balanced control.