Campaign Overview
A well-known electrolyte drink brand tapped GSTV to raise awareness and trial intent for its new convenient single-serve packaging.
For our measurement approach, mobile surveys were deployed to GSTV-exposed (test) and unexposed (control) fueler panelists during the campaign; test vs. control lift assessed. Our measurement partner was mfour.
Key Results
+292%
Unaided Awareness
(Among Key Demo)
+21%
Reported Purchase at C-Store
+35%
Reported Purchase Outside C-Store
Source: mfour campaign-exposed / control survey; total respondents: 150e/150c. A35+: 33c/33e. results statistically significant at the 80%+ CL.