GSTV Drove Incremental Sales for a Growing Sports Drink Brand

Case Studies
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Campaign Overview

A challenger sports drink advertiser leveraged GSTV to expand reach and enhance resonance of its hockey-focused creative across markets with NHL teams.

Circana modeled campaign impact on brand SKUs by channel, using store-level data to isolate GSTV-influenced lift to volume sales.

Key Results

+4.7%

C-Store Sales Lift

Core Brand SKUs

 

+4.0%

Mulo Sales Lift

Core Brand SKUs

$3.35

Across Total Brand

Incremental ROAS

 
Source: Q2 2024 Circana cross-sectional regression model p-value <.01.
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