GSTV Drove Store Visits for a National QSR via Programmatic Ads

Campaign Overview

A national fast-food restaurant worked with GSTV to programmatically serve ads to on-the-go consumers, leveraging dayparted creatives to drive visitation for lunch and dessert occasions.

Measurement Approach

GSTV campaign viewers were tracked post-exposure for visitation to advertised QSR; conversion rate was compared to a synthetically balanced control to assess lift.

Key Results

+27%

Visitation Lift

(vs. control)

+609K

Store Visits

Incremental

2X

CPIV

More Efficient vs. FSQ Benchmark

Source: Q2 2025 Foursquare campaign analysis, GSTV-exposed vs. unexposed synthetically balanced control. Conversion window = 4 days. Statistically significant at 99%.