GSTV campaigns effectively increased household sales and attracted new buyers for leading candy bar brands, with one campaign driving an additional 50,000 households to purchase and generating $235,000 in incremental sales. These results, based on comprehensive measurement approaches, demonstrate GSTV's significant impact on confectionary brand performance.

A renowned furniture retailer used GSTV to promote holiday discounts, strategically timing media flights across key markets. This approach maximized reach during peak shopping periods…

A supermarket chain used GSTV to promote online ordering capabilities at their 10+ retail brands across the country. Creative was deployed based on proximity to specific brands, and featured an offer for first-time online orders…