GSTV Increased In-Store Visits for Grocery Retailers

Case Studies

Sep 11

Campaign Overview

A supermarket chain used GSTV to promote online ordering capabilities at their 10+ retail brands across the country. Creative was deployed based on proximity to specific brands, and featured an offer for first-time online orders.

Using Foursquare GSTV campaign viewers were tracked post-exposure for visitation to advertised retailer; conversion rate was compared to a synthetically balanced control to assess lift.

Key Results

+77%

Visitation Lift

+187k

Incremental Visits

2.5x

Cost Per Incremental Visit

(more efficient vs FSQ benchmark)

Q2–Q3 2024 Foursquare campaign analysis, GSTV-exposed vs. unexposed synthetically balanced control. Conversion window = 14 days. Statistically significant at 99%.

Visitation LiftGroceryRetail

Hueman Studio

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Hueman Studio is an award-winning creative studio that partners with organizations to craft powerful visuals that tell their story at every touchpoint. From brand identity to websites to visual content, we bring stories to life through a process that is intentional, strategic, and human. By capturing your purpose, we help you build a brand worth believing in.

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