GSTV Drove Incremental Visits for a National Hotel Chain

Case Studies
Written By Guest User

Campaign Overview

A national hotel chain ran a proximity-targeted execution on GSTV in key markets during summer travel season, using value-driven messaging for three distinct brands.

Measurement Approach

GSTV campaign viewers were tracked post-exposure for visitation to advertised hotel; conversion rate was compared to a synthetically balanced control to assess lift.

Key Results

+66%

Visitation Uplift

Vs. Control

 

+29K

Hotel Visits

Incremental

8.3%

Incrementality Effect

Of Total Visits Were Incremental

 

Source: 2-Q3 2025 Cuebiq Foot Traffic Study

Guest User
Previous

Influence Holiday Buying Moments: 2025 Consumer Insights [INFOGRAPHIC]
Next

GSTV Drove Intent for a National Oil Service Brand