GSTV Drove Intent for a National Oil Service Brand

Case Studies
Written By Guest User

Campaign Overview

A national automotive oil service brand programmatically targeted GSTV viewers in key markets with their quick-service message to drive visits & rewards app downloads/usage.

Measurement Approach

Mobile surveys were deployed to GSTV-exposed (test) and unexposed (control) fueler panelists during the campaign; lift assessed among test vs. control respondents.

Key Results

+34%

Intent to Visit the Website

GSTV-Exposed vs. Control

 

+38%

Intent to Download/Use Rewards App

GSTV-Exposed vs. Control

+44%

Intent to Visit Provider for Next Service

GSTV-Exposed vs. Control

 

Source: Q1-Q3 2025, n= 118 test respondents, 118 control respondents; results statistically significant at the 95% CL

Guest User
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