GSTV Drove Perception & Intent for a Premium Natural Water Brand

Case Studies
Written By Guest User

Campaign Overview

A well-established premium water brand sponsored GSTV’s Summer of Drive tentpole, using a :20 Tank Sinatra integration and :08 bumpers to bolster mid-funnel equity.

Measurement Approach

Mobile surveys were deployed to GSTV-exposed (test) and unexposed (control) fueler panelists during the campaign; lift assessed among test vs. control respondents.

Key Results

+8%

Brand Opinion

GSTV-Exposed vs. Control

 

+12%

Purchase Intent

GSTV-Exposed vs. Control

+8%

Agreement that Water is “Naturally Sourced”

GSTV-Exposed vs. Control

 

Source: Q3 2025; n= 150 test respondents, 150 control respondents; results statistically significant at the 80%+ CL.

Guest User
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