GSTV Drove Awareness, Visits & Intent

Case Studies
Written By Guest User

Campaign Overview

An auto service brand sponsored the Summer of Drive on GSTV, integrating car care tips with content created by GSTV’s IGNITE Studio to drive brand equity and visitation intent.

Measurement Approach

Mobile surveys were deployed to GSTV-exposed (test) and unexposed (control) fueler panelists during the campaign; lift assessed among test vs. control respondents.

Key Results

+46%

Unaided Brand Awareness

GSTV-Exposed vs. Control

 

+44%

Reported Post-Fueling Visits for Service

GSTV-Exposed vs. Control

+45%

Very Likely to Use Car Care Tips

GSTV-Exposed vs. Control

 

Source: Q2Q3 2025, n= 150 test respondents, 150 control respondents; results statistically significant at the 80%+ CL.

Guest User
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