Campaign Overview
An auto service brand sponsored the Summer of Drive on GSTV, integrating car care tips with content created by GSTV’s IGNITE Studio to drive brand equity and visitation intent.
Measurement Approach
Mobile surveys were deployed to GSTV-exposed (test) and unexposed (control) fueler panelists during the campaign; lift assessed among test vs. control respondents.
Key Results
+46%
Unaided Brand Awareness
GSTV-Exposed vs. Control
+44%
Reported Post-Fueling Visits for Service
GSTV-Exposed vs. Control
+45%
Very Likely to Use Car Care Tips
GSTV-Exposed vs. Control
Source: Q2Q3 2025, n= 150 test respondents, 150 control respondents; results statistically significant at the 80%+ CL.