Increased Visitation and Sales With Help from Content Created by GSTV

Case Studies
Written By Guest User

Campaign Overview

A national QSR leveraged GSTV’s creative studio to pair their existing brand creative with a high-impact price-focused unit produced in a 3D gaming engine. The pieces ran back-to-back on GSTV screens.

Measurement Approach

GSTV campaign viewers were tracked post-exposure for visitation to advertised QSR; conversion rate was compared to a synthetically balanced control to assess lift.

Key Results

$0.10

Cost Per Incremental Visit

 

+19%

In-Store Sales Lift

(vs. control)

$25.63

Incremental ROAS

 

Source: Q2-Q3 2024 InMarket campaign analysis, GSTV-exposed vs. unexposed synthetically balanced control.

Guest User
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