GSTV and BODYARMOR at Advertising Week 2025

InsightsVideo
Written By Paulina Saracco

BODYARMOR: Fueling Culture. Owning the Moment.

What does it take to move with culture, adapt to shifting consumer habits, and stay unapologetically real? In this fireside chat, Sara Weaver, VP of Marketing at BODYARMOR Sports Drink, and Kristina Lutz, EVP of Marketing at GSTV, unpack how the brand raises the bar by showing up where culture and convenience collide. It’s not just about hydration- it’s about fueling the next generation of athletes and lifestyle-driven on-the-go consumers. Learn how BODYARMOR cuts through the noise to meet consumers where they are.

Kristina Lutz

EVP, Marketing, GSTV

Sara Weaver

VP, Brand Marketing, BODYARMOR

 
Paulina Saracco
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