GSTV Boosted Total Brand Sales for an Olive Oil Brand

Case Studies
Written By Guest User

Campaign Overview

A mass-market olive oil brand partnered with GSTV to promote its products in key geographies. The creative also included a :05 action tag to spotlight the nearest grocery retailers that carried the brand.

Measurement Approach

Circana modeled campaign impact on brand SKUs by channel, using store-level data to isolate GSTV-influenced lift to volume sales.

Key Results

+3.6%

Total Sales Lift

Across Total Brand

 

$8.36

Incremental ROAS

Across Total Brand

 

Source: Q2-Q3 2025 Circana cross-sectional regression model, p-value <001.

Guest User
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