GSTV Increased In-store Visits For Grocery Retailers

Case Studies
Written By Guest User

Campaign Overview

A grocery retailer used GSTV to drive online ordering across 10+ retail brands, with proximity-based creative and a first-order offer.

Measurement Approach

GSTV-exposed viewers were tracked post-exposure for store visitation and compared to a synthetically balanced control group to measure lift.

Key Results

+77%

Brand Opinion

 

+187K

Incremental Visits

+39%

Cost Per Incremental Visit

More efficient vs. FSQ Benchmark

 

Source: Q2-Q3 2024 Foursquare campaign analysis, GSTV-exposed vs. unexposed synthetically balanced control. Conversion window = 14 days. Statistically significant at 99%

Guest User
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