Campaign Overview
Used GSTV to promote holiday discounts, timing media flights across key markets to maximize reach during peak periods.
Measurement Approach
GSTV campaign viewers were tracked post-exposure for visitation to the advertised retailer; conversion rates were compared to a synthetically.
Measurement by Cuebiq
Key Results
+44%
Visitation Uplift
vs. Control
+26K
Store Visits
Incremental
+39%
Incrementality Effect
of Total Visits were Incremental