Campaign Overview
A leading candy bar brand promoted its holiday-shaped candy bars on GSTV to encourage sales during a short-term holiday promotion. GSTV’s IGNITE team designed creative specific to the fueling environment.
Measurement Approach
Mobile surveys were deployed to GSTV-exposed (test) and unexposed (control) fueler panelists during the campaign; lift assessed among test vs. control respondents.
Measurement Partner: Mfour
Key Results
+44%
Unaided Brand Awareness
GSTV-Exposed vs. Control
+135%
Brand Halo C-Store Purchases
GSTV-Exposed vs. Control
+114%
Advertised Product Off-Premises Purchase
GSTV-Exposed vs. Control
Q4 2024; n= 150 test respondents, 1150control respondents; results statistically significant at the 80%+ CL.