Campaign Overview
A leading sporting goods retailer partnered with GSTV to promote its holiday offers across Texas, utilizing both brand-focused and promotional creatives to engage consumers during a key retail period.
Measurement Approach
GSTV campaign viewers were tracked post-exposure for visitation to the advertised retailer; conversion rate was compared to a matched control group to assess lift.
Measurement by Foursquare
Key Results
+80K
Incremental Store Visits
(vs. control)
+$2.1MM
Est. Incremental Sales
(Based on client-provided in-store conversion data)
$14.10
Incremental ROAS
(Based on client-provided in-store conversion data)
Source: Q4 2025 Foursquare campaign analysis, GSTV-exposed vs. unexposed synthetically balanced control. Conversion window = 14 days. Statistically significant at 99%.