Campaign Overview
A major streaming service executed a “takeover” on GSTV, owning the entire viewing experience at locations across 15 large markets on one of the busiest holiday travel days of the year.
Measurement Approach
Mobile surveys were deployed to GSTV-exposed (test) and unexposed (control) fueler panelists during the campaign; lift assessed among test vs. control respondents.
Measurement by Mfour
Key Results
+83%
Intent to View (Top Box)
(vs. control)
+37%
Title Awareness
(vs. control)
+27%
Interest in Title
(vs. control)
Source: Q4 2023; n= 74 A18-34 test respondents, 41 A18-34 control respondents; results statistically significant at the 75%+ CL.