GSTV Drove Grocery Store Visits for a Challenger Brand

Case Studies
Written By Guest User

Campaign Overview

A newer grocery chain focused on offering fresh foods at reasonable prices ran on GSTVs within ten miles of its stores in growth markets. Ads were updated weekly to feature current deals on meat and produce.

Measurement Approach

GSTV campaign viewers were tracked post-exposure for visitation to advertised retailer; conversion rate was compared to a synthetically balanced control to assess lift.

Key Results

+9%

Visitation Lift

(vs. control)

 

+27K

Store Visits

Incremental

$12

Return on Ad Spend

Incremental

 

Source: Q2 2022 Foursquare campaign analysis, GSTV-exposed vs. unexposed synthetically balanced control. Conversion window = 7 days. Statistically significant at 99%.

Guest User
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