GSTV Increased Awareness & Search Intent of a Sports Medicine Brand

Campaign Overview

A sports medicine brand elevated its top-of-mind awareness among competitors & intent among an active audience, delivering the message within a mile of CVS locations.

Measurement Approach

Mobile surveys were deployed to GSTV-exposed (test) and unexposed (control) fueler panelists during the campaign; lift assessed among test vs. control respondents.

Key Results

+247%

Unaided Awareness

(vs. control)

+131%

Message Linkage to Brand

(vs. control)

+32%

Intent to Search for More Information

(vs. control)

Source: Q3 2025 n=77 test respondents, 52 control respondents. Lifts statistically significant at the 80%+ CL.