GSTV Increased Awareness & Improved Opinion of a Leading Car Care Brand

Case Studies
Written By Guest User

Campaign Overview

​Via a programmatic campaign delivered at GSTV locations within 10 miles of a Walmart or AutoZone, a leading car care brand put their brand top of mind among a DIY audience on the path to purchase.

Measurement Approach

​​Mobile surveys were deployed to GSTV-exposed (test) and unexposed (control) fueler panelists during the campaign; lift assessed among test vs. control respondents.

Key Results

+16%

Unaided Awareness

(GSTV exposed A18-34 vs. control)

 

+11%

Brand Favorability

(GSTV exposed vs. control)

+6%

Awareness of Advertised Purchase Locations

(GSTV exposed vs. control)

 

Source: Q3 2025 n= 150 test respondents, 150 control respondents, 94 women test respondents, 94 women control respondents; results statistically significant at the 90%+ CL.

Guest User
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