GSTV Drove C-Store Sales for an Oral Nicotine Brand

Case Studies
Written By Guest User

Campaign Overview

A challenger oral nicotine pouch product advertised nationwide on GSTV, focusing on key retail accounts as well as stores with confirmed distribution.

Measurement Approach

Circana modeled campaign impact on brand SKUs by channel, using store-level data to isolate GSTV-influenced lift to volume sales.

Key Results

+3.6%

C-Store Sales Lift

Promoted SKUs

 

$1.6M

Incremental Sales

 

Source: Q2 2024 & Q2 2025 Circana cross-sectional regression model, p-value <.001.

Guest User
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