GSTV Drove a Lift in Sales for a Popular Sports Drink

Case Studies
Written By Hueman Studio

Campaign Overview

A sports drink brand worked with GSTV to amplify their NFL partnership throughout the season, showcasing one of the league’s biggest stars to drive national sales.

Circana modeled campaign impact on brand SKUs by channel, using store-level data to isolate GSTV-influenced lift to volume sales.

Key Results

+4.4%

C-Store Sales Lift

(Promoted SKUs)

 

+3.7%

MULO Sales Lift

(Access Total Brand)

$40M

Incremental Sales

(Across Total Brand)

 
Q4 2024 Circana cross-sectional regression model, p-value <.001
Hueman Studio

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