Retail Brew: All about attention with GSTV’s Sean McCaffrey

The retail media executive, who’s set to speak at The Future of Retail Marketing, breaks down why attention, not just reach, is the key to understanding consumer behavior between physical and digital environments.

Sean McCaffrey is the President and CEO of GSTV, the data-driven video network reaching 116 million consumers monthly across tens of thousands of convenience partners and fuel retailers nationwide. He is set to speak at Retail Brew’s upcoming event, The Future of Retail Marketing: Content, Data and the Power of Community, on March 19th on the evolution of the media landscape. Ahead of the event, we caught up with him to hear how he and his team at GSTV are thinking about consumer behavioral insights and leveraging data and technology to scale GSTV’s platform. Read more…