GSTV Drove Key Brand Metrics for a High-End Hotel Brand

Case Studies
Written By Guest User

Campaign Overview

An international hotel chain ran their TV creative on GSTV, saturating focus markets to extend reach and drive share of mind ahead of the busy summer travel season.

Measurement Approach

Mobile surveys were deployed to GSTV-exposed (test) and unexposed (control) fueler panelists during the campaign; lift assessed among test vs. control respondents.

Key Results

+29%

Unaided Brand Mentions

(vs. control)

 

+84%

Message Linkage

(vs. control)

+15%

Brand Perception

(vs. control)

 

Source: Q2 2023; n= 150 test respondents, 150 control respondents; Message Linkage is among A25-54 (n=107 exposed respondents, 107 control respondents); results statistically significant at the 80%+ CL

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