GSTV Drives Top-of-Mind and Mid-Funnel Impact for a Leading Insurer

Case Studies
Written by Hueman Studio

Campaign Overview

A top insurance brand worked with GSTV to amplify reach and drive awareness and opinion across a national footprint in Q4.

For our measurement approach, mobile surveys were deployed to GSTV-exposed (test) and unexposed (control) fueler panelists during the campaign; test vs. control lift assessed. Our measurement partner was mfour.

Key Results

+12%

Unaided Brand Awareness

(GSTV-Exposed vs. Control)

 

+20%

Brand Favorability

(GSTV-Exposed vs. Control)

+27%

Brand Preference

(GSTV-Exposed vs. Control)

 
Source: mfour campaign-exposed / control survey; total respondents: 150e/ 150c.; results statistically significant at the 95% CL.
Hueman Studio

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