GSTV Grew Card Application Intent Among Hispanic Viewers

Case Studies

Jul 12

Campaign Overview

A financial institution leveraged GSTV’s programmatic capabilities to drive rewards messaging for a cash-back card, deploying in-language creative on screens with a high propensity to draw Spanish speakers.

Mobile surveys were deployed to GSTV-exposed (test) and unexposed (control) fueler panelists during the campaign; lift assessed among test vs. control respondents. Our measurement partner was mfour.

Key Results

+33%

Correct Cash-Back Category Association

(GSTV-exposed vs. control)

+40%

Card Sign-Up Intent

(GSTV-exposed vs. control)

Q3 2024; n=150 test respondents, 150 control respondents; results statistically significant at the 90%+ CL.

Financial ServicesFinance

Hueman Studio

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Hueman Studio is an award-winning creative studio that partners with organizations to craft powerful visuals that tell their story at every touchpoint. From brand identity to websites to visual content, we bring stories to life through a process that is intentional, strategic, and human. By capturing your purpose, we help you build a brand worth believing in.

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GSTV Grew Card Application Intent Among Hispanic Viewers

Campaign Overview

Key Results

+33%

+40%

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